Jumia is a leading e-commerce platform in Africa, primarily serving consumers in Nigeria. The company operates in the online retail market, offering a diverse range of products including electronics, fashion, home appliances, and groceries. Jumia's business model revolves around connecting buyers and sellers through its online marketplace, where it earns revenue through commissions on sales, advertising fees, and logistics services. The platform caters to a broad customer base, from individual consumers to small and medium-sized enterprises (SMEs) looking to expand their reach. Jumia also provides various value-added services such as secure payment options, order tracking, and customer support to enhance the shopping experience. The company leverages technology to streamline operations and improve efficiency, ensuring timely delivery and customer satisfaction.

Keywords: e-commerce, online retail, Nigeria, electronics, fashion, home appliances, groceries, marketplace, logistics, secure payment.