Ad Badger is a specialized software company based in Austin, Texas, focusing on automating Amazon Pay-Per-Click (PPC) advertising. The company serves Amazon sellers who aim to optimize their advertising campaigns and improve their return on investment. Operating in the e-commerce and digital advertising market, Ad Badger offers a subscription-based business model where users pay for access to its suite of automation tools. These tools include features for bid optimization, negative keyword management, and performance analytics, all designed to save time and enhance ad efficiency. The company generates revenue through monthly or annual subscription fees. Ad Badger also provides educational resources such as courses, podcasts, and community forums to support its users.

Keywords: Amazon PPC, bid optimization, negative keywords, ad automation, e-commerce, digital advertising, subscription model, performance analytics, educational resources, community support.