Annapurna Finance Pvt. Ltd., established in 2009, operates as a microfinance institution (MFI) focused on providing financial services to underserved rural areas in India. The company offers a range of financial products including agricultural loans, small business loans, money loans, insurance, and home improvement loans, delivered directly to the doorstep of its clients. Annapurna Finance aims to bridge the gap between economic opportunity and outcome by not only providing credit but also offering financial and technical education to strengthen entrepreneurial skills. The company primarily serves poor women and households, with a goal to empower 40,00,000 such clients by 2027 and bring recognition and opportunity to 120,000 micro-enterprises by the same year. Annapurna Finance's business model revolves around offering need-based financial products that cater to the life cycle needs of its customers, thereby ensuring their economic security and social development. The company generates revenue through the interest and fees charged on its various loan products. Additionally, Annapurna Finance is committed to corporate social responsibility (CSR) initiatives, which include supporting child care institutes, funding environmental drives, and engaging in voluntary social work for community betterment.

Keywords: microfinance, rural development, agricultural loans, small business loans, home improvement loans, financial education, entrepreneurial skills, economic empowerment, CSR initiatives, doorstep service.