B-Secur specializes in ECG biometric technology, aiming to revolutionize how people interact with technology through their unique heartbeats. The company focuses on producing high-quality, low-noise ECG signals from dry electrodes, which are used for authentication, health monitoring, and wellness applications. B-Secur partners with global technology companies to integrate their ECG biometrics into various devices, including connected cars, to enhance safety and health insights. The business primarily serves technology firms looking to embed advanced biometric solutions into their products. Operating in the health and wellness market, B-Secur's business model involves licensing its proprietary algorithms and providing professional services to reduce development time and costs for its clients. Revenue is generated through licensing fees and service contracts.

Keywords: ECG biometrics, authentication, health monitoring, wellness, connected cars, technology integration, dry electrodes, safety, licensing, professional services.