Better Weekdays is a software development company specializing in creating meaningful products and services. Its flagship product, The Whether, is a mentorship-based social network designed to help companies find, hire, and retain diverse talent. The Whether serves businesses looking to increase brand awareness, build a diverse talent pipeline, and nurture promising candidates effortlessly. Operating in the HR tech market, Better Weekdays primarily targets companies that prioritize diversity and inclusion in their hiring practices. The business model revolves around subscription fees and service packages that provide access to its platform and additional features. Revenue is generated through these subscriptions and value-added services that enhance the recruitment and retention process.

Keywords: mentorship, social network, diverse talent, HR tech, recruitment, retention, brand awareness, talent pipeline, subscription model, value-added services.