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DateInvestorsAmountRound
-

N/A

-

N/A

Seed
N/A

INR5.6m

Seed

$11.3m

Early VC
N/A

INR80.0m

Convertible

$4.1m

Valuation: $56.5m

Series A

$8.0m

Valuation: $56.5m

Early VC
*

$24.6m

Acquisition
Total Funding$24.6m

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Bewakoof.com is an online fashion retailer specializing in trendy and affordable clothing and accessories for men and women, primarily targeting the youth demographic. Operating in the highly competitive e-commerce market, Bewakoof differentiates itself by offering new designs every day, which are available at exclusive prices for a limited 24-hour period. This creates a sense of urgency and excitement among its customers. The business model revolves around direct-to-consumer sales through its website, where it generates revenue by selling a wide range of products including t-shirts, bags, backpacks, and other accessories. The company emphasizes hassle-free and convenient online shopping, with a focus on high-quality merchandise at budget-friendly prices. Additionally, Bewakoof engages its audience with unique monthly themes and color palettes, enhancing the shopping experience. The company serves a tech-savvy, fashion-conscious clientele who seek both style and value.

Keywords: trendy fashion, youth-oriented, daily designs, affordable prices, online shopping, exclusive deals, high-quality merchandise, accessories, direct-to-consumer, e-commerce.

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