Bitmoji operates in the digital communication and social media market, offering a mobile application that allows users to create personalized cartoon avatars. These avatars can be used in a variety of digital communications, including text messages, chat applications, and social media platforms. The primary clients are individual users who seek to enhance their digital interactions with customized, expressive content. Bitmoji's business model is based on a freemium approach, where the basic service is free, but additional features and enhancements can be purchased. Revenue is generated through in-app purchases and partnerships with other platforms, such as Snapchat, where Bitmoji avatars can be integrated for an enhanced user experience. The company also offers an SDK (Software Development Kit) that allows developers to integrate Bitmoji avatars into their own applications, including video games. This expands Bitmoji's reach and creates additional revenue streams.

Keywords: personalized avatars, digital communication, social media, mobile app, in-app purchases, freemium model, SDK integration, Snapchat partnership, expressive content, video game avatars.