Bright Union, founded in February 2021 and based in Amsterdam, is a pioneering startup in the intersection of cryptocurrency, technology, and insurance. The company aims to revolutionize the insurance industry by bringing it into the web3.0 economy, which includes cryptocurrencies, decentralized finance (DeFi), non-fungible tokens (NFTs), the metaverse, and gaming.

Bright Union operates as an aggregator platform, allowing users to find and purchase the best insurance covers for their crypto assets at competitive prices. The platform provides a variety of insurance products tailored to the unique risks associated with the crypto space. These include smart contract coverages, which protect against exploits due to bugs in the code, and custodian covers, which safeguard exchanges or wallets against unforeseen events like hacks or bankruptcies.

The company's target clients are individuals and businesses involved in the crypto and DeFi space who are looking to mitigate the risks associated with their investments. This includes everyone from individual crypto holders to large-scale investors and institutions that manage significant amounts of digital assets.

Bright Union's business model revolves around offering a consolidated platform where users can directly access multiple risk covers. The company makes money by charging fees for the insurance products it offers through its platform. These fees can come from direct cover purchasing, continuous updating, and rolling over coverage portfolios based on changes in the client's DeFi portfolio. Additionally, Bright Union provides assistance with reporting and claims handling, ensuring a seamless experience for its users.

In summary, Bright Union is on a mission to make risk markets work for the crypto space by providing comprehensive insurance solutions tailored to the needs of the web3.0 economy. The company leverages its expertise in blockchain and insurance to offer individual protection and foster collective growth in the rapidly evolving digital asset market.

Keywords: cryptocurrency, DeFi, insurance, web3.0, blockchain, smart contracts, custodian covers, risk management, digital assets, aggregator platform.