Camden Town Brewery is a London-based brewery specializing in crafting innovative lagers and ales, with a particular focus on freshness and unique flavors. The company operates primarily in the craft beer market, serving a diverse clientele ranging from local pub-goers to international beer enthusiasts. Camden Town Brewery's business model revolves around producing and selling a variety of beers, including their flagship Hells Lager, through both direct-to-consumer channels and wholesale distribution to bars, restaurants, and retailers. Revenue is generated through the sale of their beer products, both in their physical locations and online. The brewery also engages in small batch and experimental brewing under their Arch 55 series, appealing to craft beer aficionados looking for new and unique beer experiences. Additionally, Camden Town Brewery enhances its brand presence through events and a strong social media presence, further driving consumer engagement and sales.

Keywords: Craft beer, Hells Lager, London brewery, innovative flavors, small batch, direct-to-consumer, wholesale distribution, experimental brewing, beer enthusiasts, brand engagement.