CAMP is a unique business designed to inspire and engage families by combining play, media, and merchandise to create enriching and fun experiences for both kids and grown-ups. The company operates in the family entertainment and retail market, offering themed experiences such as Base Camp, Toy Lab, Travel Camp, and Cooking Camp. These themes allow families to explore nature, arts, crafts, sports, theatre, and food in an interactive and educational manner.

CAMP serves a diverse clientele, primarily targeting families with children. The business model revolves around creating immersive experiences that drive foot traffic to their physical locations, as well as generating revenue through the sale of merchandise both in-store and online. The company also hosts events and parties, further enhancing customer engagement and loyalty.

Revenue is generated through multiple streams, including ticket sales for events, merchandise sales, and partnerships with other brands. For example, their collaboration with H&M focuses on teaching children about sustainability, adding an educational component to their offerings.

CAMP's market strategy leverages both physical and digital channels to reach a broad audience. Their online store offers a variety of shipping options, ensuring convenience for customers. Additionally, their return policy is customer-friendly, allowing returns within 30 days of purchase.

Keywords: family entertainment, immersive experiences, themed activities, educational play, retail, merchandise, events, sustainability, partnerships, online store.