Capital Bank of Jordan is a leading financial institution providing a wide range of banking services to individuals and small to medium-sized enterprises (SMEs) in Jordan. The bank operates in the financial services market, focusing on innovative programs like 'Capital Choice,' which offers various financial options tailored to individual needs. Capital Bank's business model revolves around offering personal, auto, and housing loans, as well as specialized treasury and investment services. The bank generates revenue through interest on loans, fees for financial services, and investment returns. It also collaborates with international organizations to secure external financing for trade activities, ensuring competitive interest rates and mitigating foreign currency risks. The bank's strategic agreements with entities like the International Bank for Reconstruction and Development (IBRD) and the Arab Fund for Economic and Social Development (AFESD) further support its mission to provide accessible financing to SMEs at low interest rates.

Keywords: financial solutions, SMEs, personal loans, auto loans, housing loans, treasury services, investment services, preferential interest rates, external financing, Jordan.