Anchor is a data security company that focuses on embedding security directly into individual files, ensuring that sensitive data remains protected regardless of where it is stored or shared. The company operates in the cybersecurity market, catering primarily to small and medium-sized businesses that need to secure their data in a distributed and cloud-based environment. Anchor's business model revolves around providing a zero trust architecture (ZTA) solution, which means that every file has its own security perimeter and access is continuously verified. This approach minimizes the risk of data breaches and ensures that only authorized individuals can access sensitive information. Anchor generates revenue through subscription-based services, offering businesses an affordable and scalable way to implement robust data security measures. The company's solution is particularly relevant in today's landscape where remote work and IoT devices are prevalent, and traditional network-centric security measures have proven inadequate. By focusing on file-level security, Anchor provides a more effective and flexible way to protect valuable data assets.

Keywords: data security, zero trust architecture, file encryption, small businesses, cloud security, remote work, IoT devices, subscription service, cybersecurity, data protection.