DoublePositive is a marketing technology company that specializes in lead acquisition and engagement strategies. Serving clients across various sectors such as Mortgage, Education, Home Services, Healthcare, Automotive, and Insurance, DoublePositive leverages its extensive industry knowledge and strategic partnerships to deliver customized marketing solutions. The company operates in the digital marketing and lead generation market, focusing on optimizing marketing ROI through targeted acquisition, rapid lead response, and personalized engagement. DoublePositive's business model revolves around providing end-to-end acquisition strategies, utilizing proprietary technology, advanced analytics, and compliance expertise to ensure high performance and reliability. Revenue is generated through customized marketing campaigns and solutions tailored to meet the specific needs of their clients, enhancing profitability and lifetime value. Key features include propensity modeling, customizable technology, and a unique SECONDPass solution that re-engages prospects after initial outreach.

Keywords: lead acquisition, marketing ROI, advanced analytics, compliance expertise, propensity modeling, strategic partnerships, digital marketing, customized campaigns, SECONDPass solution, targeted engagement.