Plugintheworld.com, under the ENGIE Mobisol brand, specializes in providing innovative off-grid solar solutions designed in Germany. The company offers large lease-to-own Solar Home Systems (SHS) that deliver essential services such as lighting, mobile charging, TV, radio, fan, and haircutting to off-grid households and businesses. Operating primarily in East Africa, including Kenya, Rwanda, and Tanzania, the company targets rural electrification and energy access for underserved communities.

The business model revolves around a lease-to-own structure, allowing customers to pay for the solar systems over time, making it affordable for low-income households. This model is supported by partnerships with local and international organizations, including Pay TV providers like StarTimes, to enhance the value proposition for customers.

Revenue is generated through the lease payments made by customers, often facilitated by mobile money platforms, which are prevalent in the region. This approach not only provides a sustainable energy solution but also promotes financial inclusion by integrating modern payment systems.

The company serves a diverse client base, including individual households, small businesses, and community institutions, aiming to improve the quality of life and economic opportunities in off-grid areas.

Keywords: off-grid solar, lease-to-own, rural electrification, energy access, East Africa, solar home systems, mobile money, renewable energy, partnerships, sustainable development.