Exo Protein operates in the health and wellness market, specializing in the production of high-protein, sustainable energy bars. The company's core product is a line of protein bars made from minimally processed cricket flour, combined with premium ingredients like dates and cocoa nibs. These bars are designed to serve as meal replacements, healthful snacks, or pre/post-exercise fuel. Exo Protein targets health-conscious consumers who are looking for nutritious and environmentally friendly food options. The business model is direct-to-consumer, primarily through online sales, but also includes partnerships with select retail outlets. Revenue is generated through the sale of individual bars, variety packs, and other cricket-based products such as whole roasted crickets and cricket powder. The company emphasizes sustainability, nutrition, and taste, aiming to convert more people to insect-based protein sources.

Keywords: cricket protein, sustainable food, energy bars, meal replacement, health snacks, direct-to-consumer, premium ingredients, environmentally friendly, fitness nutrition, insect-based protein.