Firstmac Limited is a 100% Australian-owned financial services company with over 40 years of experience in home and investment loans, making it a formidable alternative to major banks. The company specializes in providing home loans, car loans, and high-interest term deposits, managing over $15 billion in mortgages. Firstmac serves a diverse range of clients, including individual homeowners, investors, and car buyers, primarily within the Australian market. The business model revolves around offering competitive loan rates combined with personalized customer service and the convenience of online account management. Revenue is generated through interest on loans and fees associated with financial products. Firstmac also engages in community support, notably sponsoring the Brisbane Broncos and The Captains Ride foundation. The company has embraced modern payment solutions, such as Apple Pay, to enhance customer convenience.

Keywords: non-bank lender, home loans, car loans, term deposits, personalized service, online management, Australian market, mortgage management, community support, Apple Pay.