Food Freshness Technology, operating under the brand It's Fresh!, specializes in innovative packaging solutions designed to extend the shelf life and quality of fresh produce. The company serves a wide range of clients, including growers, retailers, and the entire fresh produce industry. By leveraging sustainable and recycled materials, Food Freshness Technology aims to enhance food security and reduce produce waste globally. The business model revolves around providing advanced freshness solutions that make fresh produce safer, more available, and affordable. Revenue is generated through the sale of these specialized packaging products to its diverse client base. The company operates in the fresh produce market, focusing on delivering value through innovation and sustainability.

Keywords: packaging, fresh produce, shelf life, quality, sustainability, food security, waste reduction, innovation, recycled materials, global.