Fusion Microfinance is a financial services company that operates in India, primarily serving underserved women in rural and semi-rural areas. The company's mission is to create opportunities for those at the bottom of the economic pyramid by providing them with access to formal credit at affordable prices.

The company's business model is customer-centric, focusing on improving the lives of its customers by increasing their accessibility to financial services. Fusion Microfinance leverages its extensive distribution network and deep-rooted presence in rural markets to reach its target customers. This approach allows the company to offer a variety of financial products in areas where financial services penetration is limited.

Fusion Microfinance makes money by providing loans to micro, small, and medium enterprises (MSMEs). These loans are repaid with interest, providing the company with a steady stream of revenue. The company's commitment to transparency and governance has helped it establish a credible brand in the market.

Fusion Microfinance operates in a market with significant growth potential, as the demand for financial services in rural and semi-rural areas in India is high. The company's ability to leverage its network and services to meet this demand positions it well for sustained, profitable growth.

Keywords: Financial Services, Microfinance, Rural Markets, Underserved Populations, Women, MSME Loans, Customer-Centric, Distribution Network, Transparency, Governance.