Future Anthem is a tech startup that operates in the gambling industry, offering a product called Amplifier AI. This product uses artificial intelligence (AI) to provide real-time personalisation and churn prevention services for its clients, which are primarily casino and sports betting companies.

Churn prevention refers to strategies used to prevent customers from ceasing their use of a service. Future Anthem's AI can predict and prevent up to 24% of potential user churn with an 84% accuracy. This is a significant advantage for gambling companies, as retaining existing customers is often more cost-effective than acquiring new ones.

The Amplifier AI also offers personalised bonusing, which means it can tailor bonuses or rewards to individual users based on their behaviour. This personalisation can boost app open rates by up to 200%, increasing user engagement and potentially leading to higher revenues for clients.

In addition to these customer-facing benefits, Future Anthem's product also offers operational advantages. By automating certain tasks, it can save CRM team members up to an hour a day, freeing them up to focus on other important tasks.

The company's business model appears to be based on selling its AI product to gambling companies. While specific pricing details are not provided, it's likely that the company charges a fee for use of its software, possibly on a subscription basis.

In summary, Future Anthem is a tech startup that uses AI to help gambling companies retain customers, personalise their offerings, and streamline their operations.

Keywords: Tech Startup, Gambling Industry, Artificial Intelligence, Churn Prevention, Personalisation, Customer Retention, Operational Efficiency, Amplifier AI, Real-Time Interaction, Automation.