Gauge Insights operates in the market research industry, providing an on-demand consumer insights platform that enables companies to obtain real-time feedback from their target market. The platform is designed to serve businesses of all sizes, from startups to large enterprises, across various industries. By partnering with top panel providers, Gauge Insights distributes surveys to a panel of over 60 million consumers, ensuring rapid and reliable data collection. The business model is subscription-based, with companies paying for access to the platform and its features, including survey distribution, real-time data visualization, and professional services for custom data analysis and findings decks. Revenue is generated through these subscriptions and additional services offered by the pro services team. Gauge Insights helps businesses make informed decisions by turning consumer and employee feedback into actionable insights.

Keywords: consumer insights, real-time feedback, market research, survey distribution, data analysis, target market, panel providers, subscription-based, business decisions, actionable insights.