Goalsetter is a financial technology company that provides a comprehensive money management app designed for families. The app offers a range of services including savings accounts, debit cards, and financial literacy quizzes tailored for kids, teens, and parents. Operating in the personal finance market, Goalsetter aims to educate and empower families to manage their finances responsibly. The business model is unique in that it allows users to pay what they think is fair based on the value delivered, rather than a fixed monthly fee. Revenue is generated through user contributions and potentially through partnerships and financial services. The app uses engaging methods like memes and gifs to teach financial concepts, making learning about money fun and accessible for all ages. Goalsetter serves a diverse clientele, from young children to adults, ensuring that financial education and responsible money management are integrated into everyday family life.

Keywords: financial literacy, savings, debit cards, family finance, kids education, teens, parents, money management, fintech, quizzes