House of Fluff is an ethical fashion brand specializing in faux fur products that are luxurious, cruelty-free, and affordable. The company serves fashion-conscious consumers who prioritize ethical and sustainable choices without compromising on style or comfort. Operating in the high-fashion market, House of Fluff offers a range of products including coats, jackets, tees, hoodies, hats, scarves, and upcycled goods. The business model is direct-to-consumer, primarily through its online platform, where customers can browse and purchase items. Revenue is generated through the sale of these fashion products, with a focus on maintaining high ethical standards and sustainability. Founded by Kym Canter, who transitioned from a career as a magazine editor, stylist, and creative director, the brand was inspired by her love of luxury and commitment to animal welfare and environmental sustainability. House of Fluff aims to provide glamorous yet guilt-free fashion options, making it a unique player in the ethical fashion industry.

Keywords: ethical fashion, faux fur, luxury, cruelty-free, sustainable, high-fashion, direct-to-consumer, upcycled goods, Kym Canter, animal welfare.