Inceptor operates in the digital marketing and lead generation sector, focusing on hyper personalized, frictionless data capture to deliver high-quality leads. The company primarily serves sales teams and marketers who are looking to maximize their lead generation efforts. Inceptor's business model revolves around a closed, invitation-only deployment, initially available to Didit clients, with plans to expand access to additional marketers. The company generates revenue through its lead generation services, which promise to deliver more quality leads per 1000 recipients compared to traditional methods. By reducing friction in the data capture process, Inceptor ensures that sales teams receive valuable leads even if landing page forms are not filled out. This innovative approach helps clients increase their response rates and overall sales performance.

Keywords: lead generation, hyper personalized, frictionless data capture, sales teams, marketers, high-quality leads, invitation-only, Didit clients, response rates, sales performance.