Insurify.com is a digital insurance comparison platform that operates in the insurance market. It serves a broad range of clients, from individuals to families, who are looking for insurance policies that best suit their needs. The platform simplifies the process of comparing and purchasing insurance by providing real-time quotes from various insurance providers.

Insurify's business model is centered around providing a user-friendly platform where clients can answer a few questions and receive accurate, real-time quotes. This allows users to compare and choose the best insurance policies without any hidden fees or catches. The company claims that users can save up to $717 on annual premiums when they compare with Insurify.

The company makes money by earning a commission from the insurance providers for every policy sold through their platform. This model allows Insurify to provide its services to the clients for free while still generating revenue.

Insurify's team comprises seasoned personal finance writers, insurance industry experts, former journalists, insurance agents, and data scientists. They are led by Evelyn Pimplaskar, the Director of Content, who has over 30 years of experience in content creation, including 10 years specializing in personal finance.

Keywords: Insurance, Comparison, Real-time quotes, Savings, User-friendly, Commission-based, Personal finance, Insurance industry experts, Content creation, Digital platform.