IRI Worldwide, now part of Circana, operates in the market research and data analytics industry, providing comprehensive data solutions to retailers and consumer packaged goods (CPG) companies. The company leverages vast datasets and advanced predictive analytics to offer actionable insights that help clients optimize their product assortments, pricing, promotions, and media strategies. IRI's cloud-based visualization platform, IRI Liquid, integrates these insights to facilitate data-driven decision-making. The business model revolves around subscription-based services and customized consulting projects, generating revenue through long-term client engagements and specialized analytics solutions. IRI serves a diverse clientele, including top-performing brands and retailers, aiming to drive growth and profitability in an evolving marketplace.

Keywords: data analytics, predictive insights, retail growth, CPG optimization, cloud platform, market research, consumer insights, pricing strategy, media optimization, subscription services.