Kinetiq, headquartered in Philadelphia, is a cutting-edge company specializing in TV analytics. The company operates in the media and advertising market, providing a comprehensive platform that captures all TV exposure with digital speed and performance. Kinetiq serves a diverse range of clients, including advertisers, broadcasters, and media agencies, who need to track and optimize their TV presence.

Kinetiq's platform unifies paid, earned, and owned media, offering clients a holistic view of their TV presence and competitive landscape. The company's core services include TV Ad Detection and Attribution, Sponsorship Measurement, and Earned Media Intelligence. These services allow clients to track when and where their ads run, measure the return on investment (ROI) of their sponsorships in near real-time, and monitor their earned media from mentions to major stories.

The business model of Kinetiq revolves around providing these analytics services through a subscription-based platform. Clients pay for access to the platform, which delivers valuable insights and data that help them make informed decisions about their TV advertising strategies. By offering detailed analytics and real-time data, Kinetiq helps clients maximize their TV investments and improve their overall media strategy.

In summary, Kinetiq is a vital player in the TV analytics market, offering a unified platform that captures and analyzes TV exposure to help clients optimize their media strategies. The company makes money through subscription fees for its analytics services, providing valuable insights that drive better decision-making for advertisers, broadcasters, and media agencies.

Keywords: TV analytics, media tracking, advertising optimization, sponsorship measurement, earned media, real-time data, TV ad detection, ROI analysis, media strategy, subscription platform.