Kumasi Drinks is a startup based in Amsterdam, Netherlands, specializing in the production and distribution of natural fruit beverages. The company operates in the fast-moving consumer goods (FMCG) sector, specifically within the niche market of healthy, sustainable drinks. Kumasi Drinks targets health-conscious consumers who are looking for natural and ethically produced beverage options. This includes a wide range of clients from individual consumers to retail stores and hospitality businesses that prioritize sustainability and quality.

The business model of Kumasi Drinks revolves around sourcing high-quality, natural ingredients directly from farmers, ensuring fair trade practices. This means they pay fair prices to the farmers, which helps in supporting local communities and promoting sustainable agriculture. The company then processes these ingredients into refreshing fruit drinks, which are marketed and sold through various distribution channels including online sales, retail partnerships, and direct-to-consumer sales at events and markets.

Kumasi Drinks generates revenue by selling its products at a premium price point, justified by the quality of ingredients and the ethical production process. The company also leverages its brand story and commitment to sustainability to attract a loyal customer base willing to pay a bit more for a product that aligns with their values.

In summary, Kumasi Drinks is carving out a niche in the beverage market by focusing on natural, ethically produced fruit drinks. Their commitment to fair trade and sustainability not only differentiates them from competitors but also appeals to a growing segment of consumers who prioritize these values.

Keywords: natural beverages, sustainable drinks, fair trade, health-conscious, premium pricing, ethical production, direct sourcing, FMCG, Amsterdam-based, niche market.