Kupatana is a leading online marketplace in Tanzania, providing a platform for users to buy and sell a wide range of products and services. The company primarily serves individual consumers and small businesses, offering categories such as cars, real estate, electronics, and job listings. Operating in the Tanzanian market, Kupatana leverages a freemium business model where basic listings are free, but users can pay for premium features to increase visibility and reach. Revenue is generated through these premium listings and advertising. The platform aims to facilitate safe and efficient transactions by providing guidelines and tips for secure online trading.

Keywords: online marketplace, Tanzania, classified ads, cars, real estate, electronics, jobs, freemium model, premium listings, advertising.