LimeRoad is a leading lifestyle platform in India, primarily focused on women's online shopping. The platform offers a wide range of products including women's clothing, accessories, home decor, and footwear for men. LimeRoad operates in the e-commerce market, targeting fashion-conscious consumers who seek trendy and stylish products. The business model revolves around curating a diverse catalogue of items that cater to various tastes and preferences, thereby attracting a broad customer base. LimeRoad generates revenue through direct sales of these products on its platform. Additionally, the platform encourages user engagement by allowing customers to create and share scrapbooks of their favorite items, fostering a community-driven shopping experience. This unique feature not only enhances user interaction but also drives repeat purchases and customer loyalty.

Keywords: lifestyle platform, women's fashion, online shopping, curated selection, home decor, men's footwear, e-commerce, user engagement, community-driven, India.