Lunar is a digital banking app founded in 2015 by Danish entrepreneurs aiming to revolutionize traditional banking for the digital age. The app offers a range of financial services designed to simplify money management for both personal and business users. Key features include tools for managing spending, budgeting, and savings, all presented through an intuitive user interface. Lunar also offers investment opportunities through its Lunar Invest feature, allowing users to invest in their favorite brands with ease. The company operates primarily in the Nordic market and serves tech-savvy individuals and small businesses looking for a modern banking solution. Lunar generates revenue through premium subscription plans, transaction fees, and investment services. The business model focuses on providing a freemium service with additional paid features for enhanced functionality.

Keywords: digital banking, money management, budgeting, savings, investment, Nordic market, tech-savvy, small businesses, premium plans, intuitive interface.