House of Masaba is a fashion brand specializing in contemporary and traditional Indian wear, catering to a diverse clientele seeking unique and culturally rich designs. Operating in the fashion and apparel market, House of Masaba targets fashion-forward individuals who appreciate a blend of modern aesthetics and traditional Indian craftsmanship. The business model revolves around designing, manufacturing, and retailing a wide range of clothing and accessories through both online and offline channels. Revenue is generated through direct sales on their e-commerce platform, houseofmasaba.net, as well as through partnerships with various retail outlets and fashion events. The brand is known for its vibrant prints, innovative silhouettes, and a strong emphasis on sustainability.

Keywords: fashion, Indian wear, contemporary, traditional, e-commerce, retail, vibrant prints, innovative, sustainability, craftsmanship.