Materra is a tech startup that operates in the global cotton industry, providing scalable solutions to grow and source climate-resilient, transparent, and equitable cotton. The company's primary clients are fashion brands and farmers. Materra's business model is designed to address the lack of transparency in the cotton industry, where most brands are unaware of the origins and growth conditions of their cotton.

The company's long staple cotton program is designed to regenerate soils, ecosystems, and farming communities. This is achieved through a contextual, outcomes-based approach, which means that the program is tailored to the specific needs and conditions of each farming community.

Materra's advanced research and development strategies focus on climate adaptation, allowing the growth of extra-long staple cotton without the need for arable land or consistent rainfall. This makes their cotton more resilient to changing climate conditions.

The company also offers a mobile and web app that provides personalized agronomy and implementation support for farmers. This app also generates primary Tier-4 impact data for brands, providing them with real-time information about the impact of their cotton sourcing practices.

Materra's team consists of over 55 experienced members in the UK and India, including farmers, scientists, implementation experts, and designers. They are all united by a shared passion for people, planet, solutions, and chai.

In terms of revenue, Materra makes money by selling their scalable solutions to fashion brands and farmers. They also generate income from the use of their mobile and web app.

Keywords: Cotton Industry, Scalable Solutions, Climate-Resilient Cotton, Transparency, Equitable Cotton, Long Staple Cotton Program, Climate Adaptation, Personalized Agronomy, Tier-4 Impact Data, Mobile and Web App.