Meridian Apps specializes in providing advanced asset tracking and indoor navigation solutions tailored for complex facilities such as hospitals, warehouses, and large retail spaces. Utilizing Aruba Tags hardware, Meridian's mobile app allows clients to keep precise records of the location of moveable assets, significantly reducing administrative overhead. The company also offers context-aware campaigns to notify visitors of relevant information based on their location within a venue, enhancing customer engagement and operational efficiency. Meridian's web-based tools enable clients to build better mobile apps infused with the world's most advanced indoor turn-by-turn navigation and location awareness features. The business primarily serves large enterprises and institutions that require robust asset management and location services. Meridian operates in the enterprise software market, employing a SaaS (Software as a Service) business model, generating revenue through subscription fees and service contracts.

Keywords: asset tracking, indoor navigation, Aruba Tags, mobile app, context-aware campaigns, enterprise software, SaaS, location services, administrative efficiency, customer engagement.