Minor Figures is a specialty coffee company based in East London, focusing on creating high-quality coffee products and oat milk for coffee enthusiasts. The company operates in the specialty coffee market, catering to consumers who value premium, sustainable, and vegan-friendly products. Minor Figures offers a range of products including Nitro Cold Brew Coffee, Chai, CBD oil, and limited edition merchandise. The business model revolves around direct-to-consumer sales through their website, as well as partnerships with cafes and retailers. Revenue is generated through product sales and subscriptions, such as their Barista Oat subscription service. The company is committed to sustainability, measuring their carbon footprint and engaging in projects to offset their environmental impact.

Keywords: specialty coffee, oat milk, Nitro Cold Brew, Chai, CBD oil, vegan products, sustainability, limited edition, high-quality, East London.