Brainwell operates in the digital health and wellness market, offering a brain training app designed to enhance cognitive functions through scientifically designed games. The company targets individuals seeking to improve their mental acuity, including students, professionals, and seniors. The app begins with a short test to establish the user's initial cognitive level, then uses an algorithm to create a customized training program. Users can track their progress and compare scores with others in their age range. Brainwell's business model is subscription-based, generating revenue through monthly and annual plans. The company leverages the expertise of neuroscientists to ensure the effectiveness of its games, which are based on principles of neuropsychology and cognitive neuroscience.

Keywords: brain training, cognitive enhancement, digital health, wellness, neuroscientists, customized programs, subscription-based, neuropsychology, cognitive neuroscience, mental acuity.