Norel Systems, headquartered in Tianjin, specializes in the design and manufacturing of high-speed analog and mixed signal circuits, particularly for the automotive industry. The company is one of only three semiconductor firms globally to offer 12G Automotive SerDes chips, which are essential for high-speed data transmission in vehicles. Norel Systems serves automotive manufacturers and suppliers, providing them with cutting-edge chip solutions and comprehensive support. The company operates in the semiconductor market, focusing on automotive integrated circuits (ICs). Its business model revolves around the design, production, and sale of specialized semiconductor chips. Revenue is generated through the sale of these high-performance chips and related support services. Norel Systems has established sales offices in Shenzhen and Shanghai, forming a global marketing and support team to better serve its clients. The company prides itself on its world-leading design technology and core intellectual property, ensuring high-quality and reliable products for its customers.

Keywords: Automotive SerDes, high-speed circuits, analog design, mixed signal, semiconductor, ICs, automotive industry, CMOS digital circuits, high-speed ADC, global marketing.