Oishii is a startup that operates in the food industry, specifically in the production and distribution of non-genetically modified (non-GMO) berries. The company's unique selling point is its indoor farming technique, which allows it to grow berries in carefully controlled environments, eliminating the need for genetic modifications. This approach has earned Oishii the Butterfly Seal from the Non-GMO Project, a highly respected clean food label.

The company's product line includes the Omakase and Koyo Berries, which are marketed as a year-round source of sunshine, regardless of the season. The Omakase Berry is particularly popular among chefs, while the Koyo Berry is marketed as a family-friendly option.

Oishii's primary customers are health-conscious consumers who value non-GMO products. The company has also managed to penetrate the retail market through a partnership with Whole Foods Market, making its berries available in select locations throughout New York City, New Jersey, Connecticut, and D.C. Recently, the company expanded its reach to New England.

The business model of Oishii is straightforward. The company generates revenue through the sale of its berries, both directly to consumers and through retail partnerships like the one with Whole Foods Market.

In summary, Oishii is a promising startup in the food industry, leveraging innovative indoor farming techniques to produce non-GMO berries and catering to a growing market of health-conscious consumers.

Keywords: Non-GMO, Indoor Farming, Berries, Health-Conscious Consumers, Whole Foods Market, Retail Partnership, Food Industry, Omakase Berry, Koyo Berry, New England Expansion.