Pathful operates in the education technology sector, focusing on K-12 students' career and college readiness. The platform bridges the gap between industry needs and educational outcomes by integrating career exploration and work-based learning into a single, cohesive system. Pathful serves educational institutions, administrators, and students by providing tools for career planning, live industry-based experiences, and connections with professionals across various career clusters. The business model is subscription-based, targeting schools and districts that pay for access to the platform's comprehensive suite of services. Revenue is generated through these subscriptions, which offer features like student assessments, real-time reports, and customizable links to promote local work-based learning opportunities. Pathful's market includes K-12 educational institutions looking to enhance their career readiness programs and better prepare students for life beyond the classroom.

Keywords: K-12, career readiness, work-based learning, education technology, student assessments, industry connections, career exploration, subscription model, educational institutions, workforce preparation.