Peko Produce is a Vancouver-based startup that addresses the issue of food waste by delivering imperfect or "peculiar" fruits and vegetables directly to consumers' doorsteps. The company operates in the grocery delivery market, specifically targeting environmentally conscious consumers who are looking to save money while reducing food waste. Peko Produce offers its products at up to 40% off regular grocery store prices, making it an attractive option for budget-conscious shoppers.

The business model is straightforward: Peko Produce sources fruits and vegetables that are typically rejected by traditional grocery stores due to their appearance, despite being perfectly edible. These products are then sold directly to consumers through an online platform. Customers can place pre-orders, and the produce is delivered free of charge within Metro Vancouver. This direct-to-consumer model allows Peko Produce to keep costs low and pass on the savings to their customers.

Peko Produce generates revenue by selling these discounted produce boxes. The company also offers special customizations for group orders or gifts, which can be an additional revenue stream. By rescuing produce that would otherwise go to waste, Peko Produce not only helps consumers save money but also contributes to environmental sustainability.

Since its inception, Peko Produce has made a significant impact, rescuing 50,000 lbs of produce and saving its customers $100,000 in grocery bills. The company is committed to expanding its reach and continues to hire new team members to support its growth.

In summary, Peko Produce is a mission-driven startup that combines cost savings with environmental responsibility, serving the Metro Vancouver area with a unique grocery delivery service.

Keywords: food waste, grocery delivery, imperfect produce, cost savings, Metro Vancouver, sustainability, direct-to-consumer, budget-friendly, environmental impact, online platform.