POKKT is a mobile video advertising platform operating primarily in India and Southeast Asia. The company serves a diverse range of clients, including game developers, app publishers, and advertisers looking to engage users through innovative ad formats. POKKT's business model revolves around providing advanced advertising solutions, such as VR advertising, 360 video playback, and server-side header bidding. These features help clients maximize their ad inventory and improve user engagement. The company generates revenue by offering these advertising services and technologies to its clients, who pay for ad placements and campaign management tools. POKKT's latest SDK release includes enhanced frequency and recency capping, which allows for more precise targeting and better campaign performance. The company also focuses on in-game branding, providing a unique way for advertisers to reach their audience within mobile games.

Keywords: mobile advertising, VR ads, retargeting, 360 video, SDK, header bidding, campaign management, in-game branding, app monetization, user engagement.