RAD Propulsion, founded in 2018 by Richard Daltry and Dan Hook, is a pioneering company in the marine propulsion industry, leveraging advanced electric technology, computing power, and connectivity to revolutionize marine propulsion systems. The company serves both commercial and leisure clients, providing bespoke design, detailed engineering, installation, and lifelong support. RAD Propulsion operates in the maritime market, focusing on high-spec boats and sustainable water travel solutions. Its business model revolves around the development and sale of cutting-edge electric propulsion systems, such as the RAD 40, which offer superior performance and usability. Revenue is generated through direct sales, partnerships, and long-term service agreements. Key partnerships, like the one with Stephens Waring Design, enhance RAD Propulsion's capabilities in naval architecture and engineering, further solidifying its market position.

Keywords: electric propulsion, marine technology, bespoke design, commercial vessels, leisure boats, sustainable travel, advanced engineering, RAD 40, maritime market, lifelong support.