RARA.social operates as a social NFT auction platform designed to enhance community engagement and the appreciation of NFT art. The platform allows users to earn and spend RA!s, a form of social currency, during community events such as NFT auctions. This creates a dynamic and interactive experience for fans who can participate in the bidding process or show their appreciation for the art by sending RA!s. RARA.social primarily serves NFT enthusiasts and communities who are active on platforms like Discord and Telegram. The business model revolves around facilitating NFT auctions and community engagement, leveraging the popularity of NFTs and social interactions to drive user participation and platform activity. Revenue is generated through transaction fees on auctions and potentially through premium features or partnerships. The platform currently supports NFTs minted on Ethereum and listed on OpenSea, with plans to expand to other blockchains in the future.

Keywords: NFT auctions, social currency, community engagement, RA!s, Ethereum, OpenSea, Discord, Telegram, interactive experience, NFT appreciation.