Marketers are evolving their thinking, business operations and creative agency ecosystems to dramatically improve the customer experience, reduce time-to-market and drive the top-line. In parallel, the rise of the consumer is providing huge opportunities for Brands to not only understand their demographics better, but to also champion smart ways to integrate the consumer’s voice into all internal processes as a source of innovation. Increasing product and portfolio complexity combined with more communication channels to more diverse audiences is creating significant operational challenges.