Samunnati operates in the agricultural finance sector, providing financial solutions and market linkages to smallholder farmers and agri-enterprises. The company serves clients primarily in the agricultural sector, including farmers, farmer producer organizations (FPOs), and agri-businesses. Samunnati's business model revolves around offering customized financial products such as loans, insurance, and advisory services tailored to the unique needs of the agricultural community. The company generates revenue through interest on loans, service fees, and commissions from insurance products. By leveraging technology and a deep understanding of the agricultural value chain, Samunnati aims to bridge the gap between financial institutions and the farming community, thereby enhancing productivity and income levels for its clients.

Keywords: agricultural finance, smallholder farmers, market linkages, financial solutions, farmer producer organizations, agri-enterprises, customized loans, insurance, advisory services, technology-driven.