Setu is a fintech company that provides API-driven financial infrastructure to businesses, enabling them to offer seamless financial services to their customers. Operating in the financial technology sector, Setu serves a diverse range of clients including banks, financial institutions, and digital platforms. The company offers a suite of APIs that facilitate bill payments, KYC (Know Your Customer) verification, and UPI (Unified Payments Interface) integration. These services allow businesses to streamline their financial operations and enhance customer experience by integrating financial services directly into their platforms.

Setu's business model revolves around providing these APIs as a service, charging clients based on usage and transaction volumes. This model ensures a steady revenue stream while allowing clients to scale their financial services without significant upfront investment. The company also offers no-code integration options, enabling businesses to quickly adopt their solutions without extensive technical expertise.

Setu operates in the rapidly growing fintech market, focusing on making financial services accessible and affordable for all. By eliminating the need for multiple integrations, Setu simplifies the process of offering financial products such as insurance policies, credit lines, and debit cards on demand.

Keywords: API-driven, fintech, bill payments, KYC verification, UPI integration, financial infrastructure, no-code integration, digital platforms, financial services, scalable solutions.