SimpleTuition operates as a comprehensive platform that assists students and their families in navigating the complexities of student loans and refinancing options. The company primarily serves students, parents, and college graduates, offering tools to compare private student loan options and find the best rates available. By providing a side-by-side comparison of multiple lenders, SimpleTuition enables users to cover up to 100% of their educational expenses efficiently. The platform also offers refinancing solutions for college graduates with existing private and federal student loans, potentially lowering their payments and saving on interest fees. SimpleTuition's business model revolves around partnering with various lenders and earning a commission for each loan facilitated through its platform. This approach allows the company to offer its services for free to users while generating revenue from lender partnerships. The market in which SimpleTuition operates is the education finance sector, focusing on reducing the financial burden of higher education through informed loan choices and refinancing opportunities.

Keywords: student loans, loan comparison, refinancing, educational expenses, private loans, federal loans, financial aid, college graduates, lender partnerships, education finance.