SmartPesa operates in the financial technology sector, providing innovative payment solutions that enable merchants to accept both card and cardless payments through SoftPOS, E-commerce, and POS systems. Serving a diverse range of clients including banks, financial institutions, and individual merchants, SmartPesa offers a versatile platform that supports international schemes and local debit cards. The company's business model revolves around transaction fees, convenience fees, and referral fees, making money by facilitating seamless payment transactions and offering value-added services like cashflow management and performance reporting.

SmartPesa's platform is designed to be highly integrative, allowing clients to either incorporate its functionalities into their own mobile applications or use SmartPesa's white-label application for quick deployment. This flexibility extends to creating networks of merchants and agents who can provide banking services to their customers, thereby expanding financial services into rural areas at a low cost. The platform also features a centralized console for managing agents, devices, transactions, and reports, and can connect to third-party systems for data validation and notification.

The company is part of Mastercard Start Path, a global startup engagement program, which underscores its credibility and potential for growth. SmartPesa's solutions are particularly valuable for banks looking to extend their reach without the high costs associated with traditional ATMs, offering a personable and cost-effective alternative.

Keywords: Fintech, SoftPOS, E-commerce, POS, Cardless Payments, Agency Banking, Financial Inclusion, Transaction Management, White-label Solutions, Mastercard Start Path.