City Bank PLC operates in the financial services sector, providing a comprehensive range of Shariah-compliant banking products and services through its City Islamic division. The bank caters to both personal and corporate clients, ensuring that all financial activities adhere to Islamic principles and Shariah law. City Bank's digital banking service, Citytouch, offers a seamless online banking experience, allowing customers to manage their finances from any internet-enabled device. The bank's business model revolves around offering diversified financial products, including personal loans, corporate banking solutions, and digital payment options, all while maintaining compliance with Islamic financial regulations. City Bank generates revenue through service fees, interest-free financing models, and various banking charges. The market it operates in includes individuals and businesses seeking ethical banking solutions that align with their religious beliefs.

Keywords: Shariah-compliant, digital banking, Citytouch, City Islamic, personal banking, corporate banking, Islamic finance, online transactions, ethical banking, financial services.