TriEye is a deep-tech startup that operates in the automotive industry, specifically in the field of Advanced Driver Assistance Systems (ADAS). The company's primary offering is its proprietary short-wave infrared (SWIR) sensor, which is designed to improve visibility and object detection in vehicles under any condition. This technology is a game-changer in the industry as it overcomes the cost barrier of traditional InGaAs-based SWIR sensors, reducing expenditure by up to 100 times.

TriEye's business model involves partnering with a leading global CMOS foundry to manufacture its unique sensor design. This approach allows for simple and flexible integration into vehicles, making it an attractive proposition for automotive manufacturers. The company's technology has already garnered significant interest, securing $74 million in funding from investors including M&G Investments, Varana Capital, Samsung Ventures, and Intel Capital.

The startup's SWIR sensor technology is particularly relevant for automotive use cases, where it can enhance the functionality of ADAS by improving object detection and classification. This, in turn, can help vehicles make better decisions about maneuvering around potential hazards, thereby enhancing road safety.

TriEye's innovative approach has been recognized by the industry, with the company receiving accolades from the Innovators Awards program and the Tech.AD Europe Award. These awards celebrate innovative technologies and products in machine vision and imaging, highlighting TriEye's potential to shape the industry in a significant way.

Keywords: TriEye, deep-tech startup, automotive industry, Advanced Driver Assistance Systems, short-wave infrared sensor, visibility improvement, object detection, CMOS foundry partnership, industry recognition, safety enhancement.