Wanelo, short for 'Want, Need, Love,' is an innovative social shopping platform that aggregates products from over 550,000 stores, ranging from major brands to small independent boutiques. The platform serves primarily young, style-conscious consumers who are increasingly shifting their shopping habits online. Wanelo operates in the e-commerce market, leveraging social media dynamics to enhance the shopping experience. Users can search, save, and follow their favorite stores and products all in one place, creating a personalized shopping experience.

Wanelo's business model is based on a commission structure. While the platform is free for users, store owners pay a commission on sales made through Wanelo. This model allows Wanelo to monetize its extensive user base and product listings effectively. The company also partners with payment processors like Payoneer to facilitate transactions, especially for international sellers.

Wanelo's unique value proposition lies in its ability to combine social media elements with e-commerce, making it a leading destination for social shopping. The platform's extensive product range and user-friendly interface make it a go-to for consumers looking for a diverse shopping experience.

Keywords: social shopping, e-commerce, young consumers, style-driven, product aggregation, personalized shopping, commission model, independent boutiques, major brands, online retail.